Soccer Express
Adidas FC-Clubs · Meta Ads Dashboard · September 13–October 1, 2026
Overview
Total Spend
$2,964.42
CAD
Revenue
$10,204.08
Meta-reported purchase value
ROAS
3.44x
Purchase value ÷ spend
Purchases
46
Meta-reported purchases
Reach (row sum)
239,020
Sum of demographic row reach
Impressions
340,441
Ad views
Clicks
2,300
Exported Clicks metric
CTR
0.68%
Clicks ÷ impressions
CPC
$1.29
Spend ÷ clicks
CPP
$64.44
Spend ÷ purchases
AOV
$221.83
Purchase value ÷ purchases
Ad Sets
4
Bayern · Arsenal · Man-UTD · Liverpool
Conversion Funnel
Impressions
340,441
100%
Clicks
2,300
0.68%
Purchases
46
2.00% purchases ÷ clicks
Revenue
$10,204.08
3.44x ROAS
Daily Spend vs Revenue
Daily ROAS Trend
Campaign & Ad Sets
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| adidas_fc-clubs_jersey_away_kits_sep26 | $2,964.42 | 340,441 | 2,300 | 0.68% | 46 | $10,204.08 | 3.44x | $1.29 | $64.44 |
Ad Set Performance (one ad per ad set)
| Ad Set | Ad | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP | AOV | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bayern_FC | Bayern_26/27_Away | $921.28 | 97,365 | 589 | 0.60% | 23 | $7,597.06 | 8.25x | $1.56 | $40.06 | $330.31 | Test scale |
| Man-UTD_FC | Man-UTD_26/27_Away | $622.50 | 73,190 | 538 | 0.74% | 6 | $1,180.00 | 1.90x | $1.16 | $103.75 | $196.67 | Monitor |
| Arsenal_FC | Arsenal_26/27_Away | $801.62 | 86,161 | 618 | 0.72% | 13 | $1,214.39 | 1.51x | $1.30 | $61.66 | $93.41 | Monitor |
| Liverpool_FC | Liverpool_26/27_Away | $619.02 | 83,725 | 555 | 0.66% | 4 | $212.63 | 0.34x | $1.12 | $154.75 | $53.16 | Review / pause |
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|
| 45-54 | $881.86 | 620 | 0.61% | 20 | $5,346.07 | 6.06x | $44.09 |
| 25-34 | $504.26 | 511 | 0.88% | 4 | $2,247.42 | 4.46x | $126.06 |
| 35-44 | $1,095.77 | 694 | 0.59% | 22 | $2,610.59 | 2.38x | $49.81 |
| 55-64 | $222.82 | 187 | 0.66% | 0 | $0.00 | 0.00x | — |
| 18-24 | $121.14 | 108 | 0.72% | 0 | $0.00 | 0.00x | — |
| 65+ | $138.53 | 180 | 0.95% | 0 | $0.00 | 0.00x | — |
| Unknown | $0.04 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
Performance by Gender
| Gender | Spend | Clicks | CTR | CPC | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| Male | $1,702.15 | 1,627 | 0.80% | $1.05 | 25 | $7,619.16 | 4.48x | $68.09 |
| Female | $1,214.66 | 628 | 0.48% | $1.93 | 21 | $2,584.92 | 2.13x | $57.84 |
| Unknown | $47.61 | 45 | 0.71% | $1.06 | 0 | $0.00 | 0.00x | — |
Placements & Platforms
Platform Performance
| Platform | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| $1,644.48 | 230,923 | 1,313 | 0.57% | 30 | $8,241.04 | 5.01x | $1.25 | $54.82 | |
| $1,319.05 | 109,447 | 987 | 0.90% | 16 | $1,963.04 | 1.49x | $1.34 | $82.44 | |
| Unknown | $0.89 | 71 | 0 | 0.00% | 0 | $0.00 | 0.00x | — | — |
Placement Performance
| Placement | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC |
|---|---|---|---|---|---|---|---|---|
| Feed | $1,690.54 | 143,673 | 1,166 | 0.81% | 27 | $7,397.34 | 4.38x | $1.45 |
| Instagram Stories | $360.70 | 26,844 | 292 | 1.09% | 8 | $1,205.65 | 3.34x | $1.24 |
| Instagram Reels | $324.30 | 33,928 | 327 | 0.96% | 0 | $0.00 | 0.00x | $0.99 |
| Facebook Reels | $268.24 | 34,050 | 223 | 0.65% | 2 | $54.43 | 0.20x | $1.20 |
| Ads on Facebook Reels | $203.43 | 79,234 | 200 | 0.25% | 3 | $1,043.91 | 5.13x | $1.02 |
| Facebook Stories | $71.19 | 3,773 | 39 | 1.03% | 0 | $0.00 | 0.00x | $1.83 |
| Search results | $19.19 | 16,027 | 34 | 0.21% | 0 | $0.00 | 0.00x | $0.56 |
| In-stream reels | $12.88 | 1,476 | 6 | 0.41% | 3 | $229.27 | 17.80x | $2.15 |
| Facebook Notifications | $9.56 | 529 | 13 | 2.46% | 3 | $273.48 | 28.61x | $0.74 |
| Facebook profile feed | $2.79 | 658 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
| Unknown | $0.89 | 71 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
| Explore home | $0.64 | 126 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
| Instagram search results | $0.08 | 52 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
Device Breakdown
| Device | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| iPhone | $2,090.81 | 242,535 | 1,629 | 0.67% | 23 | $6,233.74 | 2.98x | $90.90 |
| Android Smartphone | $827.60 | 90,905 | 623 | 0.69% | 23 | $3,970.34 | 4.80x | $35.98 |
| iPad | $38.17 | 5,999 | 43 | 0.72% | 0 | $0.00 | 0.00x | — |
| Android Tablet | $6.63 | 884 | 4 | 0.45% | 0 | $0.00 | 0.00x | — |
| Other | $1.20 | 115 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
| iPod | $0.01 | 3 | 1 | 33.33% | 0 | $0.00 | 0.00x | — |
Regional Performance
The regional export contains spend and engagement only — no purchases or revenue — so regions are compared on CTR and CPC, not ROAS.
Performance by Region
| Region | Spend | Impressions | Clicks | CTR | CPC | Performance |
|---|---|---|---|---|---|---|
| British Columbia | $1,301.50 | 131,294 | 805 | 0.61% | $1.62 | Largest spend |
| Ontario | $888.62 | 101,052 | 814 | 0.81% | $1.09 | Most clicks |
| Alberta | $260.70 | 34,177 | 231 | 0.68% | $1.13 | Engagement only |
| Quebec | $246.12 | 32,622 | 235 | 0.72% | $1.05 | Engagement only |
| Manitoba | $59.33 | 8,987 | 66 | 0.73% | $0.90 | Engagement only |
| Saskatchewan | $57.94 | 9,370 | 44 | 0.47% | $1.32 | Engagement only |
| Nova Scotia | $56.32 | 8,110 | 41 | 0.51% | $1.37 | Engagement only |
| New Brunswick | $42.87 | 5,953 | 28 | 0.47% | $1.53 | Engagement only |
| Newfoundland and Labrador | $28.67 | 5,513 | 17 | 0.31% | $1.69 | Engagement only |
| Prince Edward Island | $13.11 | 1,904 | 15 | 0.79% | $0.87 | Engagement only |
| Yukon | $4.63 | 674 | 3 | 0.45% | $1.54 | Engagement only |
| Northwest Territories | $2.99 | 466 | 1 | 0.21% | $2.99 | Engagement only |
| Nunavut | $1.39 | 289 | 0 | 0.00% | — | Engagement only |
| Unknown | $0.25 | 30 | 0 | 0.00% | — | Engagement only |
Spend by Region (Top 8)
Monthly Report
📈 Reporting Period Performance Summary
- Return: $10,204.08 in purchase value on $2,964.42 spend, or 3.44x ROAS. Profit cannot be established without margins and costs.
- Purchases: 46 purchases at $64.44 CPP; $221.83 average purchase value.
- Engagement: 340,441 impressions and 2,300 clicks; 0.68% CTR and $1.29 CPC.